Training Tuesday: How to Make the First Call
Your only objective for using the telephone on a cold call is to schedule an appointment. Never attempt to sell at this stage. The only purpose of the initial call is to set up a time for the prospect to hear your presentation.
1.Know the decision maker’s information and how you obtained the lead. Never call a prospect without knowing his or her name in advance.
2.Assume control of the conversation, but remain polite and friendly.
3.Speak with conviction. You have to believe that SunteckTTS can help your customer. Be well prepared with answers to common questions.
It’s a matter of how you see and carry yourself. You must always keep in mind that your objective is not to leave the decision in the hands of a third party screening the prospects’ calls. Your prospect’s decision on who they trust to ship their goods is one of the most important decisions they make. Be persistent. Make sure they get the opportunity to enjoy the benefits that only you can sell them.
Be aggressive, assume control, sound important and confident.