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Training Tuesday:Countering Objections

Posted 7 years ago

If it weren’t for objections, everyone would be in sales. While none of us like objections, we must accept them as part of the business and learn how to overcome them.

Your main goal when faced with an objection is to turn the objection around into a reason to purchase our service. If a prospect raises the ever-popular “the price is too high” objection, counter it by saying “Our prices accurately reflect the value of our services. And good value is important to you, isn’t it?”

Occasionally you’ll run into a prospect in the traffic or purchasing department who is sure they’ve seen everything there is to see. Generally, all this person really wants is attention, and to show you how much they know about your industry. Recognize their expertise and give them all the attention they crave. This is always a better way to handle a tough customer than putting them down.

When possible, let prospects answer their own objections. Sometimes you can stop an objection in its tracks by asking, “Could you tell me why you feel that way?” If the prospect can’t answer, then you and the prospect know the objection has little or no validity. If your prospect does not answer with a more specific objection, you have a chance to eliminate it and move one step closer to the close.

When faced with an objection, first restate the question or statement…

Give the prospect the opportunity to confirm your understanding of the objection, and hopefully they’ll give additional details.

Then, clarify the objection…

Remember this is a conversation between two people, not a contest.

After you’ve restated and clarified the objection, answer it. Answer the objection head on, honestly, simply, succinctly. A direct approach to handling objections guarantees greater sales results.

Buying decisions are risky for your prospects, and objections are the only way they have to help make sure that risk will pay off for them. If you can eliminate their objections, you’ll help provide the reassurance they need to say yes.

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Training Tuesday:Increasing Sales Achievements

Posted 7 years ago

High achievers embrace new experiences more eagerly than average achievers, they leave their comfort zones more willingly, and as a result, become more familiar with the process of growing than others do. They also view the anxiety or pain involved in new challenges as a small price to pay compared to the new levels of success they enjoy in return. High achiever thinking can be learned; however, the process takes time, patience, skillful mentoring, and persistence. Below are some of our suggestions for becoming a “high achiever” in sales.

1.Find role models or mentors to help you grow. There are many more people in high places willing to give advice than there are people actively seeking advice from them. You can find a role model n those you already know or use it as an opportunity to expand your network.

2.Don’t “should” yourself. To practice a new way of thinking, begin by practicing a new way of talking to yourself that puts your thoughts in a psychologically helpful perspective. Don’t personalize or internalize a negative situation by saying that you “should” be doing better, focus instead on what you “could” be doing.

3.Increase your mental “navigation” skills. Begin imagining new possibilities, new ways of acting, new ways of overcoming obstacles or roadblocks. It is important to use imagination constructively so it will enhance your ability to deal with situations.

4.Test the reality of your thinking. Work to put things in perspective and keep unrealistic or overprotective thoughts from getting in the way of your success.

5.Face difficulties and enjoy growth. Accept the fact that in order to grow, we must face difficult experiences. High achievers accept the challenges of growing as necessary and they learn to seek out experiences that enhance their growth.

 

Implement some of these techniques, and you will find yourself growing and achieving more towards your sales goals.

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LTL 101:Pick-Ups and Deliveries

Posted 7 years ago

Last week covered limited access charges and how they can affect your price. This week highlights some Pick-Up and Delivery Tips.

Pick-Ups:

  • Any pick-up (P/U) entered after 2:30 PM local time should be called into the carrier to insure availability, otherwise the request will roll over to the next day
  • Lift Gate P/Us must be called into the carriers because Lift Gates are not readily available at every terminal
  • All Container Freight Stations and Airline P/Us require Delivery Order and Entry paperwork (3416 document), these need to be sent 24 hours in advance because drivers will need these documents in hand prior to P/U
  • P/Us are not Guaranteed
  • All carriers require a 2 hour window for P/Us
  • P/Us are done in the afternoon because drivers have to deliver freight before they can start pickups
    • If your shipper needs an AM P/U it is best practice to call the carrier to set something up which will most likely incur additional charges
  • The shipper must have our system generated BOL to provide to the driver at the time of P/U or our rates will not apply
    • This is not something the carrier will have via our P/U requests in BTMS
  • If a LTL driver needs to reference a P/U number, it is best practice to put that number on the first line of the shipper name. Please see the example below:

ABC Distribution Co > Ref # 123456

4567 Main Street

Anywhere, NY 10014

 

Deliveries: 

  • Transit times and delivery dates are estimations and can be delayed for many reasons
    • Add an additional day if a shipment is interlined
    • Add 2-3 days if a shipment is traveling by rail
  • Stress to your customers, if the shipment must be delivered by a certain date and time, spend the extra money and have a the shipment guaranteed
    • If “Guaranteed” is not on the BOL at time of P/U no adjustments can be made to the invoice
  • Volume Shipments cannot be Expedited or Guaranteed
  •  Re-delivery Rates are based on weight and can get very pricey

 

It is imperative to make sure the consignee is ready to accept the freight so that additional charges are not incurred

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Training Tuesday:Service Calls, part 2

Posted 7 years ago

Last week, we addressed eight ways to say thanks and offer service to customers. This week we’re covering more ways to say thanks as well as some tips to increase your sales, gain market share, and ensure your customers get exactly what they deserve – the best service.

1.Surprise a customer with a small gift that relates to a known hobby or special interest of theirs. For example: golf balls, a souvenir from their home state, logo-ed gear of their favorite sports team.

2.Invite your customer to accompany you to seminars, speeches, and other business functions.

3.Return all phone calls immediately.

4.Establish a follow-up schedule. Remember that last month’s “no” may be this month’s “yes.” Try to touch base with prospects regularly, but avoid being intrusive.

5.Vary your modes of contact. Phone calls, emails, packages – all will have a greater impact if they are followed with another form of contact. Show customers that you are persistent in your desire to help them.

6.Collect leads on follow-up calls to established customers. Contact repeat customers frequently to let them know they aren’t taken for granted. If you provide good service to these customers, you shouldn’t hesitate to ask for the names of business acquaintances and others in their own company who might benefit from the services you offer.

7.Make buying fun. You don’t have to sacrifice professionalism to make buying an energizing, enjoyable experience that will keep your customers coming back.

8.Make sure internal employees are well-trained in good customer service techniques. Anyone who will have contact with customers should be trained in customer service and should be as excited as you are to provide outstanding service to your customers.

9.Never sell your customer a method of moving their freight that you don’t believe they really need. Know your prospect, know their needs, and sell to those needs.

10.Most importantly, do what you promised, do it when you promised, and do it more often than your competition.

Start today – make service an integral part of your sales strategy!

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Intermodal 101:Freight Options

Posted 7 years ago

So, what makes good products to ship via intermodal?  The simple answer is that almost anything that can be shipped, can be shipped via intermodal.  Please note we said almost anything.

If you have heavy product, such as beverages, canned goods, paper products or lumber, you can ship those in intermodal service.  But if you are moving these types of goods that usually hit their maximum weight before they use all the cube in a 53’ box, you may want to consider moving them in smaller boxes.  A 40’ box moving from Chicago to Los Angeles, will save you several hundreds of dollars versus shipping in a 53’ container.  The 40’ box supply is predominantly controlled by steamship lines.  They want to get their boxes back to port locations so they can send them back out into international traffic.  They offer reduced rates in lanes that support their goal.

If your product is light, such as potato chips, pillows or footballs, you can still ship via intermodal in the 53’ container or trailer. These products should be packaged in such a way as to avoid shifting. When they move, they still get to take advantage of the economies offered by shipping intermodal, yet they are utilizing equipment that is equivalent to OTR units.

As you can see, almost anything can be shipped via intermodal. What may be more telling is what can’t or shouldn’t be shipped via intermodal. In our next installment, we will discuss products that aren’t particularly well suited for intermodal transportation.

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Training Tuesday:Service Calls

Posted 7 years ago

To some sales agents, service is what they do when they don’t feel like selling. Service can be a way to putt off more important activities. Don’t use service calls as a way to pad your call report. Making service calls to your customers is very important, but remember that a service call should have definable objectives.

One problem that many have with service calls is that there’s very little short-term reward for it. There’s a much greater immediate reward for, and attention paid to selling than to servicing.

We define service as anything that builds trust or confidence that in our company and the services we provide to the customer. We’ve put together a list of services that are specific and measurable that you can use to make service a more specific part of our sales planning.

1.Write thank you notes as part of your service system. Carry the cards in your car and fill them out at the end of the call.

2.Conduct a training session for the client and their staff. Something in the sales training or customer service field is usually appreciated and it shows an interest in the customer’s success that goes beyond just the business you want from them today.

3.Schedule a visit of upper management to the client. This is symbolic but also allows your upper management team to gather information and stay connected.

4.Conduct office tours on a regular basis. Allow clients to come to the office to get a grasp of the depth of professionalism and dedication that goes into meeting their needs.

5.Throw a client appreciation party.

6.Bring coffee and donuts to their office. Get stickers that have your company logo and your contact information and put them on the box so you have many opportunities for name recognition.

7.Help clients with long term planning and strategizing efforts.

8.Send a thank you card or small gift to clients after they utilize your service for the first time. It shows you appreciate your customer and that you stay on top of the things happening at your company.

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Training Tuesday:Accelerating Sales – Part 2

Posted 7 years ago

Last week we addressed 5 of our top tips on improving sales success. This week we have 5 more suggestions for improving your success on sales calls.

1.Listen carefully. Here’s a basic rule for a successful sales presentation: Talking 50 percent of the time is too much. Instead, ask questions to direct the conversation 10 percent of the time and listen intently 90 percent of the time.

2. Ask directive questions. Memorize the 5 or 10 most pertinent questions you can ask. Make sure they are open-ended and use the answers to ask follow-up questions.

3. Remember to sell benefits. Although sales trainers have been preaching selling benefits versus features for decades, this technique is often overlooked in the heat of the presentation. If there is any one greatest selling violation, it is the failure to sell benefits. In fact, many salespeople don’t really understand what true benefits are. Be certain you do.

4. Use trial closes. You can often create these in advance of a meeting, then use as many as you need. The best trial closes are frequently open-ended questions that offer a choice and start with a who, when, why, where, or how.

5. Play the numbers game. For seasoned pros, sales is like gambling with the odds stacked in their favor. If you play it often enough, you’ll end up a winner.

If you utilize these methods, in combination with some tried and true methods you’ve perfected, you should be able to quickly accelerate your sales success.

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Training Tuesday:Accelerating Sales – Part 1

Posted 7 years ago

Almost all companies, from the smallest to those in the Fortune 100, frequently – if not continually – face the challenge of getting sales fast: next month, next week, even “tomorrow.”

Sometimes you should rely on the tried and true methods, but sometimes you should shake things up. Often the well-established selling principles may need to be shelved.

Here are some of our key tips for improving your and your company’s sales results:

1.Set clear sales objective. Determine what sales you are being asked to make in this situation and then set a strategy for getting them. Make a plan and put it in writing, even just a couple sentences will do. Refer to your plan every day and don’t hesitate to make revisions when necessary.

2.Be certain you have pre-call credibility. Proper pre-call credibility will telegraph what benefits the buyer can expect from your sales call and get him to look forward to meeting you, or to at least listen and learn about what you have to offer.

3.Make use of sales support. Use every ounce of sales and marketing ammunition available to you: telemarketing appointments, email, pre-call letters, literature, testimonials, referrals, leads, ads, etc. Test them, then use what works and discard what doesn’t.

4.Skim the “cream” of your customers, prospects, and suspects. Make a list of prospects most ready to buy. Sort them into groups and then target them in priority order.

5.Rehearse. Even if you’ve sold the same product or service for years, one or two mistakes can kill a sale. Practice, record your presentation and review, role-play with your team; practice and perfection will pay.

Check back next week for more of our top tips to quickly improve your sales success rate.

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LTL 101:Density and Prices

Posted 7 years ago

Density is very important in selecting freight class. Some carriers will rate based on density if the commodities’ National Motor Freight Classification (NMFC) is a density based item.

With these NMFC density based rating carriers the general rule is anything under 48 inches high will be calculated as 48 inches and anything over 48 inches but under 96 inches will be calculated as 96 inches for density purposes.

Please see the actual wording from one of the carrier’s rules tariff below:

Density – Method of Determining

  1. Where rates are applicable according to the density of articles as tendered for shipment, the word ‘density’ means ‘pounds per cubic foot’ (PCF). The cubage of loose articles or pieces or packaged articles shall be determined by multiplying the greatest straight line dimensions (not circumferential) of length, width and height in inches, including all projections, and dividing by 1728 cubic inches (one cubic foot) to determine the number of cubic feet of the article. The density shall be determined by dividing the weight of each article, piece or package by the cube of such article, piece or package.
  2. A vertical dimension (or height) of not less than 48 inches (given the article does not exceed 48 inches in height), or 96 inches if the article exceeds 48 inches, shall be used in determining the cube of any unity on top of which other freight cannot be loaded because of:
    1. The nature of the article; or,
    2. Packaging or lack of packaging, used; or,
    3. Palletization in ‘pyramided,’ ‘rounded off’ or ‘topped off’ manner; or,
    4. Specific instructions by the shipper on the bill of lading, or by labels on the freight (Do Not Stack label or cone), or by the consignee, to the effect that no other freight is to be loaded on top of the article, including, but not limited to, the following: Do not stack, top load only, do not top load, top freight, etc.
    5. If the load bearing surface occupies less than 50% of the surface area (greatest length and greatest width of the article).
  3. The weight per cubic foot relates to the density of each shipping package or piece and not to the shipment as a whole.

 

Say you were shipping 1 pallet of sheet steel, or NMFC 175120, which is a density based item.So how could this affect your shipment?

  • The dimensions are 144” L x 45” W x 18” H
  • The total weight is 550lbs.
  • This equates to 8.1 PCF & Class 100
  • In turn, sub 6 would be selected for this NMFC (175120-6)

However, if you change the dimensions based on the carrier’s rules tariff above, you now have the following:

  • The dimensions are 144” L x 45” W x 48” H
  • The total weight is 550lbs.
  • This equates to 3.1 PCF & Class 250
  • In turn, sub 3 would be selected for this NMFC (175120-3)

 

DUE TO THE HIGHER CLASS OF FREIGHT
THE PRICE WILL GO UP SUBSTANTIALLY!

 

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Training Tuesday:Sales Traits Part 2

Posted 7 years ago

Last week we discussed several sales traits and the signals to improve them that you may be getting from your prospects and customers. This week we’re covering five more of these sales traits and signals.

Handling Resistance. If you’re running into a lot of resistance, the best thing you can do is work on analyzing needs and talking about benefits. When customers ask the same question over and over – even though you feel you’ve addressed it – you may be focusing on a benefit that doesn’t matter to them, and failing to find out their true concerns.

Selling Pressure. You’re coming on too strong if, when you attempt to close, customers become defensive or raise objections that seem irrelevant. When a customer starts defending a competitor they were unsatisfied with, that customer is telling you to back off. And if it seems the longer you’ve known a customer, the harder it is to get an appointment with them, the message is “stop pushing.”

Compatibility. Customers tell you you’re compatible by greeting you warmly, calling you when they think you can help them, and showing an interest in you that goes beyond “strictly business.” If new prospects quickly become unwilling to see you, customers are rude to you and keep you waiting, or customers keep calls short and straight to the point and refuse your invitations to lunch or recreational activities, be concerned about compatibility.

Trust. If customers don’t trust you, they may show it by withholding information you need, especially sensitive information such as budget constraints or involvement with competitors. They may ask you to put everything in writing or require proof, in the form of technical documentation and third-party references, of everything you say. If they’re calling the home office to check up on you, you haven’t gained their trust.

Account service. Simply put, this means getting in touch with your customers often enough to know about any changes that might impact future orders, and being available to handle little glitches before they become big ones. If you’re weak in this area, you may be getting these signals: Business from new customers drops off after the second or third order, or you lose sales to a competitor, even though you believe your product is better.

These are all important sales traits to work on and listening to the signals from your customers will help you determine your strengths and weaknesses. Improving these skills will improve your overall sales success.

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