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Training Tuesday:Maximize Joint Sales Calls

Posted 6 years ago

If you have sales people in your organization, and you’re not making joint sales calls with them, you’re missing out on one of the best tools to grow your business. Joint sales calls are beneficial in many ways, primarily for the less-experienced salesperson on the call, but they also provide an opportunity for the experienced salesperson to build greater relationships with their team members and customers. If you’re going to take the time to go on a joint sales call, there are a few things to keep in mind to ensure that your joint sales calls are most successful. Ask yourself the questions below before planning a joint sales call to maximize the benefits of the call for yourself, your team, and your customers.

1.What do you want to accomplish on this call?

Determine what you’d like to gain from conducting a joint sales call. Are you trying to improve the skills of a new team member? Improve a relationship with an existing customer? Or, make a sale to a new customer? After you’ve answered these questions, be sure to set concrete goals before the call and create a sales strategy that works towards that goal.

2.What action do you want from the customer at the end of this call?

This should be decided before every call to give you and your sales person a direction when making the sales call. If you want the customer to make a purchase at the end of the call your approach will be different than if the purpose of the call is fact finding. There are many different types of sales calls that will benefit the customer and help you grow the account; fact finding, service calls, bid review, sales presentation, etc. Know exactly what kind of sales call you’re making and prepare accordingly.

3.How will this call reinforce the value of your company?

What value does this joint call offer? Does it allow you to emphasize a strength of the company? How can you best take advantage of the time on the call to create value for your customer and the company? Make sure not to waste the customer’s time. Be mindful to accomplish your goals on the call, but more importantly, ensure that the time spent with the customer has value to them and to their company.

4.What am I teaching my salespeople today to help them achieve their potential?

How does this joint sales call allow you to be the best leader and help your salespeople to become stronger? Is this call part of a larger effort to create an encouraging environment for your team or is it intended mainly for sales purposes? Know what the value of joint sales calls is to your sales people. Sales representatives are uniquely different – make sure that the sales person you ride with will get the maximum benefit of your time, expertise, and coaching.

5.How am I creating a motivational climate for my salespeople?

Is a joint sales call the first step to motivating your employees? What else can you do to create a team that is motivated and empowered to be successful? There are few traits more valuable to a sales person than a positive attitude. Be sure when making joint sales calls that you demonstrate the power of a positive attitude to your sales person and to your customer. A little motivation can go a long way. When joining a member of your sales team on sales calls, make sure you demonstrate a dynamic, positive and upbeat attitude and approach to your sales efforts. Your example and sales coaching could be the key to your employees enjoying a successful sales career.

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LTL 101:Clean BOLs

Posted 6 years ago

When shipping LTL freight, you must make sure your BOLs are clean and precise prior to sending them to your shippers. Extra language in the special instructions section of BOLs only causes billing issues. Take a look at the below examples where the BOLs are very busy and not easily readable:

  • Let’s stop putting so much traffic in the special instructions!
  • PU# is fine, but not 3 times
  • PU instructions FCFS is not needed and does not protect you or the customer from charges
    • If the carrier is delayed due to the shipper you will be charged regardless
    • If they can’t get in timely or for another reason they will skip the pick-up
  • “No APT needed for LTL shipments” –  This is unnecessary information because if the consignee states appointment is needed it will be assessed
    • The carrier already assumes appointment is not needed.
    • This includes daily routines between consignee and carrier
      • If a consignee isn’t always open during regular business hours, some LTL carriers will have that particular address flagged for appointments no matter what we have on the BOL
  • Headings: “BOL SPECIAL INSTRUCTIONS:” “PICKUP DIRECTIONS” “PICKUP NOTES” “PICKUP INSTRUCTIONS” “DELIVERY INSTRUCTIONS”  should be consolidated or removed all together

  • Again, “FCFS DELIVERY” is not needed and does not protect you or the customer from charges
  • “1000-1600” – By putting hours on the BOL, some carriers may flag the shipment for an appointment because standard LTL operating hours will always be assumed
    • If the carrier’s cut time from the terminal is 8am and this consignee is close to the terminal then this should be flagged because they would have to wait 2 hours prior to attempting delivery
  • “MUST CALL” – This verbiage may be mistaken for notify or an appointment because some LTL billing clerks may not catch the remaining portion due to the busyness of the BOL

  • “No additional accessorial will be approved without prior authorization” – This wording is irrelevant because the carrier will always charge based on their rules tariff and/or contract with the paying party

Now that you have cleaned up your BOL, you can’t stress enough to your customer:
“Make sure this BOL is handed to the carrier so that no additional charges occur!”

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LTL 101:Pick-ups and Deliveries

Posted 7 years ago

This week we are covering some of our top tips for easy, efficient, and cost-effective pick-up and delivery tips.

Pick-Ups:

  • Any pick-up (P/U) entered after 2:30 PM local time should be called into the carrier to insure availability, otherwise the request will roll over to the next day
  • Lift Gate P/Us must be called into the carriers because Lift Gates are not readily available at every terminal
  • All Container Freight Stations and Airline P/Us require Delivery Order and Entry paperwork (3416 document), these need to be sent 24 hours in advance because drivers will need these documents in hand prior to P/U
  • P/Us are not Guaranteed
  • All carriers require a 2 hour window for P/Us
  • P/Us are done in the afternoon because drivers have to deliver freight before they can start pickups
    • If your shipper needs an AM P/U it is best practice to call the carrier to set something up which will most likely incur additional charges
  • The shipper must have our system generated BOL to provide to the driver at the time of P/U or our rates will not apply
    • This is not something the carrier will have via our P/U requests in BTMS
  • If a LTL driver needs to reference a P/U number, it is best practice to put that number on the first line of the shipper name. Please see the example below:

ABC Distribution Co > Ref # 123456

4567 Main Street

Anywhere, NY 10014

 

Deliveries: 

  • Transit times and delivery dates are estimations and can be delayed for many reasons
    • Add an additional day if a shipment is interlined
    • Add 2-3 days if a shipment is traveling by rail
  • If the shipment must be delivered by a certain date and time, spend the extra money and have the shipment guaranteed
    • If “Guaranteed” is not on the BOL at time of P/U no adjustments can be made to the invoice
  • Volume Shipments cannot be Expedited or Guaranteed
  •  Re-delivery rates are based on weight and can get very pricey

 

It is imperative to make sure the consignee is ready to accept the freight so that additional charges are not incurred.

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Training Tuesday:Preparation Before the Sales Call

Posted 7 years ago

How many times have you been confronted by a salesperson that knows nothing about you or your business? Did they launch into a barrage of “situation” questions and expect you to answer all of them? Or, worse yet, the salesperson didn’t ask any questions, but instead jumped right into their presentation about something that you have no interest in. Unfortunately, that kind of sales technique is the norm, not the exception. Preparation before the sales call is critical.

Knowledge is power. You should know as much as you can about your service, your industry, your competitors, and your competitors’ strengths and weaknesses. You should also learn as much as possible about your prospective client before you make contact with them.

Below are four basic elements of successful sales preparation:

  1. Know the industry. Technology and trends are rapidly changing and new services are being offered continuously. Read industry specific publications, websites, or periodicals. Extensive and up-to-date knowledge of the industry provides your customers with greater confidence in your recommendations and abilities.
  2. Know your company. Having a clear, thorough understanding of what we do, and how we do it, will allow you to field customer questions and objections more easily. Know what areas need improvement and what is unique and adds value to what we offer. Seek to learn as much as possible about the company history and path for the future. This will allow you to offer an honest and realistic picture of what you and your company bring to the table.
  3. Know your competition. Know the competition’s strengths and weaknesses, and ask your customers what they like and dislike about your competitors. Compare your services, features, equipment, billing process, service levels, dispatching methods, and then use that to determine differentiating factors you can feature in your sales presentation.
  4. Know your customer. Complete knowledge of your customer’s company will show interest, will always impress them, and will represent an important first step in earning a customer’s confidence and business. An understanding of the potential customer’s industry, requirements for service, and general information about the customer’s company and business speeds the vital relationship building process.

You must be mentally prepared before you make a sales call. The degree to which a salesperson can create rapport and build trust is in direct relationship to the amount of preparation that has taken place before the sales call is made. The result of every sales call reflects the amount of time the salesperson invested in getting ready for the meeting.

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Training Tuesday:Building to the Sale

Posted 7 years ago

A good initial approach to a prospective customer is a crucial part of the sales presentation. All the selling skills in the world won’t matter if you don’t get your foot in the door.

A lot of salespeople tend to beat around the bush, differentiate yourself by stating your name, the company you represent, and the particular transportation services you’re there to sell, right away. Capitalize on this introduction by beginning concept selling. Tell the prospect “I’d like to share an idea with you. I’m in the transportation business. I’m assuming you’re always looking for ideas that will make your company’s shipping and receiving processes more efficient and profitable.”

This statement opens the door to your sell and informs the customer that you’re there to add value. It creates interest and you have to substantiate the statement in your presentation.

Early in your initial meeting be sure to mention the names of several satisfied customers, to establish credibility. It lets the prospect know that your shipping solutions have benefited other leading logistics decision makers, and that they can trust you and your ideas. It’s best to mention your other customers that are working in similar environments in their industry. When you can speak about familiar customers that have found solutions to similar shipping problems, you’ll get the prospect’s immediate attention. Using a prospect’s competition as an example piques their interest, because you can bet the prospect is interested in all solutions that are available to their competition.

Breaking the ice, gaining credibility and earning trust are essential to ensuring the prospective client will listen to the benefits of doing business with you. These are the cornerstones to building a long-term, profitable relationship with a new customer.

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Training Tuesday:Mentors and Joint Sales

Posted 7 years ago

Mentors are an important part of becoming a successful salesperson. A mentor or helper could be a co-worker, manager, or someone in a similar field. Find a mentor who can offer advice, tips, experience and suggestions for improving your sales skills.

Here’s a short list of our tips for getting the most from a relationship with a mentor:

Brainstorm. Sometimes you get so immersed in a sale that you can’t see the forest for the trees. Some of the best ideas and proven sales techniques come from a simple conversation. Open the conversation with a simple comment like, “Tell me about your best sales call,” or, “What do you say on a sales call that always seems to work?”

Have a game plan. Based on your personal styles, or the nature of a particular sale, determine in advance the roles that you and your partner will play in each sales call you make together, whether in person or not. You can have your mentor/helper make a follow-up phone call to your customer and ask how you did, if you asked the right questions, and if you provided a real solution. Team selling is one of the most effective ways to approach customers and a great way to close more sales.

Learn. When you go on a sales call with a proven sales professional, be sure to keep your eyes and ears open. Study their selling techniques. Pick out things they say that fit your style, and then use them on your next sales call.

Be selective. Use your sales mentor to your best advantage on difficult sales calls or for negotiations where you are at a stalemate. For some reason, you may not click with a particular customer, but your mentor may be the key you need.

Try making a joint sales call with your mentor today!

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Training Tuesday– Silence and Sales Listening

Posted 7 years ago

Often the most important part of your sales pitch is when you are completely silent. We often rush through all the great benefits of why a customer would buy, without really listening to them tell us what they need…why they might buy from us. Silence is often uncomfortable and we feel the need to fill the space, but silence is often one of the most important pieces of the sales puzzle.

It’s not what we say that makes the sale, it’s what we can get the prospect to say.

Begin with Questions

Think about how many times you launch right into your presentation thinking you know what the prospect wants. Sometime later, often too much later, you find you’re on the wrong track. The prospect has an entirely different need – one you might have uncovered by asking open-ended questions that required more than a yes or no response. Then you could have focused on what the customer wanted instead of what you had to sell. Stop thinking so much about what you are going to say and concentrate on what the prospect is telling you.

It’s a paradox: the more we try to tell the prospect up front, the more barriers we create to the purchase. The more we listen to why he or she wants to buy, the more we can tailor our delivery to providing very specific information concerning how our product or service fits his or her needs.

Ask More Questions

The opening question is merely the first in a series of questions that guide the dialogue. If we want to involve someone – the first step in convincing that someone – every comment should end with a question that solicits more information. After you ask a question, let the prospect answer, don’t be too anxious to fill the silence.

Don’t Rush in with Answers

Break yourself of the habit of jumping in too quickly after the prospect finishes. Instead, train yourself to wait several seconds after the customer has stopped talking before they begin. That gives you ample time to think about your response and answer in a way that reflects the customer’s concerns.

Get in a habit of paraphrasing what the prospect has said. This reduces the likelihood of misunderstanding what was said, and it boosts the prospect’s ego.

Learn to Listen

You need to learn to listen with your eyes, ears, and entire body. Use body language that shows you are paying close attention and your listening habits will automatically improve.

And finally, listen for buying signals. You’ll never remember a buying signal from the customer when you’re doing all the talking.

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Training Tuesday:Questions for the Sales Call

Posted 7 years ago

Knowing the questions you’re going to ask before you arrive at the customer’s desk or get them on the phone is essential to a productive sales call. The information you can collect from the customer through asking targeted questions with increase your chances of putting together a winning proposal after you’ve made your consultative sales call. You won’t have the opportunity to ask all of the questions outlined below, but over time the information you secure will allow you to earn more and more of your customer’s business.

Some of our best questions are below:

What does your company specialize in? Manufacturing? Distribution?

What do you ship? In what quantities? Expedited? Truckload? LTL? Intermodal?

In what lanes do you ship, and how often?

What is the average value of each shipment? Would you be interested in our ability to purchase affordable shipper’s insurance?

What service level is required? To where?

How is your product packaged? Palletized? Shrink wrapped? What is the average weight of each shipment?

What is the normal pick up time? Do you have any unusual pickup requirements?

What is the frequency of your shipments?

What is your average monthly cost for freight transportation?

How do you feel about your current freight transportation service? Pricing? Efficiency?

Would you benefit from adding shipping services that are not available with your current broker, carrier, or 3PL?

What services would you most like to add? What is the benefit?

What is most important to you: service, stability, technology, or something else? Why?

What would cause you to begin using a different carrier or broker?

 

After asking some of the above questions, be sure to wrap up the appointment by asking for the next appointment and initiating a trial close. The trial close, something like “I’d like to prepare a customized program for your company. Would you be able to commit to giving us a shot to prove that we can offer the kind of service you need?” lets the prospect know that your next call will include more of a sales push. It prepares them to say “yes” when you come back later and ask them to buy.

Good questions lead to profitable answers!

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Training Tuesday– Tips for Phone Calls & Voicemail

Posted 7 years ago

You can use the same tools when leaving a message as you do when speaking with a live gatekeeper: be aggressive, assume control, sound important, and be confident.

Here are some tips that will help you be an effective communicator on the phone or through voicemail:

  • Be clear and clever. Make sure you sound enthusiastic and authoritative on your business and theirs.
  • Being an effective communicator on the phone or in a voicemail is a skill that takes practice. Be sure to speak slowly and distinctly enough to be clearly understood.
  • Make your message short. Time is valuable. Give the prospect the headlines instead of the entire story, until you’ve grabbed their attention.
  • Smile with your voice. A friendly voice will hold your prospect’s interest. Prospects like to buy from people they’re comfortable with so be sure to project your friendliness over the phone.
  • Be an energetic speaker. This expresses your enthusiasm for your job and your product.
  • Make it clear that you’re not calling to make an immediate sale, rather to make a scheduled time for the call because you understand that their time is valuable. This also implies that you are busy helping other clients, which in turn translates to a perception that you’re successful.
  • Listen attentively. No one appreciates being interrupted. Sometimes the prospect will give you useful information that you can use during a face-to-face appointment, or a follow up phone call. Be sure to take notes.

Connecting with a prospect over the phone or through their voicemail can be frustrating, but it is also a very effective way to start the sales process. With the tips above, you’ll be on your way to being a better phone communicator.

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Training Tuesday:Closing Techniques – Part 2

Posted 7 years ago

Last week we mentioned 5 of our top 9 closing techniques you should try on your next sales calls. This week we’re addressing 4 more methods for confirming sales.

6.The “Testimonial” Close

To build credibility and reassure the prospect that they’re making a wise decision, tell them about success others have had in working with you.

7.The “All That” Close

To use the “all that” close, simply reiterate the client’s needs and wants, and how your service satisfies them: “From what you’ve told me, you want this and you need this, we can do all that.”

8.The “Ben Franklin” Close

Since we can’t offer perfect service all the time, it’s often difficult to overcome every one of the buyer’s objections. When an unanswered objection stands between you and a sale, make a list of benefits versus objections (just be sure that the benefits far outweigh the objections), and present them to your buyer and say, “As you can see, the reasons for buying far outnumber the reasons against.”

9.The “Reverse” Close

The reverse close turns the prospects’ reasons why they shouldn’t buy into reasons why they should buy. When your prospect voices an objection, think of a benefit to that objection: “that’s the reason why you should use us.”

 

The more closes you know, the better prepared you’ll be to face that moment of truth at the end of your presentation. With so many effective ways to confirm a sale, odds are, you’ll be able to confirm a sell on your very next call.

It’s no secret why you’re making the call in the first place. And it’s no secret why your prospect is listening.  They know you’re there for the purpose of selling them your services.

Be a closer (or confirmer). Your main objective is to get new business. At the end of the presentation, a real sales professional will confirm with their prospect that they’ve done a good job, and that confirmation will come in the form of a sale.

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